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BMW Pushing to Grow EV Sales by 50% in 2018

Automaker tweaking product line-up to generate excitement.

by on Dec.05, 2017

Expect to see a production version of the BMW X7, including an electrified model, sometime next year.

After using the Los Angeles Auto Show for the debut of the new i8, BMW AG is preparing to increase its sales plug-in hybrids and battery electric vehicles by 50% in 2018 as it moves to bolster its position as maker of electric vehicles.

“We’ll definitely boost sales by a mid-double digit amount,’’ Klaus Froehlich, who heads development for BMW, told reporters in Munich. “This is to stay ahead of the competition that’s starting to do its own rollout.”

Global Auto News!

Like other carmakers, BMW is spending substantial sums developing a more attractive suite of electric cars to jump start sluggish consumer demand for EVs. Demand for the vehicles remains at a fraction of total auto sales, with BMW’s target paling compared to total 2016 deliveries of 2.4 million vehicles.  (more…)