It’s getting to be more and more of a challenge keeping up with the expanding line-up at BMW, but at least there’s a logic to the maker’s madness as it rolls out a modified nomenclature strategy that is far easier to follow than some of its competitors’ alphanumeric offerings.
The worldwide launch of the new 2-Series coupe comes as BMW shifts to even numbers for its 2-door models, whether coupes or convertibles, with sedans sticking with odd numbers. The new 2-Series was unveiled at the North American International Auto Show, which also staged the world debuts of the M3 and M4 models and the 4 Series Convertible.
With the 2-Series BMW hopes to tap the interest of the Millennial generation, a cohort of young buyers who have so far been less than friendly to automobiles, many waiting much longer than in decades past to even get their driver’s licenses. The hope is that sporty and relatively affordable models like the new M235i might finally start drawing them into showrooms.