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Tesla to Take on BMW M5 with Model S

Battery sedan will nip 60 in 4.5 seconds – if you’re not worried about range.

by on Oct.03, 2011

Tesla plans to deliver BMW M5 performance with its upcoming Model S Sport.

Tesla is determined to put to rest the old canard that green cars can’t be fun to drive.  If that message didn’t get through with the maker’s high-power, low-volume Roadster the California start-up hopes you won’t miss out on the fact that its upcoming Model S won’t just be fast but will be able to rival the new BMW M5 when it comes to launching off the stoplight.

Now, there’s a direct relationship between performance and range, so there are likely to be plenty of hyper-milers when Tesla introduces its Model S sedan next year, but for those who think green and mean, they can opt for the Model S Sport version, which will cut the car’s 0 to 60 times down from an already respectable 5.5 seconds to somewhere between 4.4 and 4.6 seconds, according to the Silicon Valley start-ups CEO Elon Musk.

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“The goal with the Model S was to build the best car, not just the best electric vehicle,” Musk told Green Car Reports. “It can seat seven, has got two boots, a really low center of gravity; no-one thought any of this was possible. I’m proud of this car and it’s a revolution that I hope the rest of the industry will follow.”

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New Boss for BMW Designworks

U.S. operation designs everything from cars to computers.

by on Oct.15, 2009

New boss at BMW's California-based DesignworksUSA, which designs everything from cars to computer graphics.

Schaffer takes over a renowned operation with 135 designers.

Say the name, BMW, and you’re likely to have an image of a sleek German car come to mind, whether a compact 3-Series, luxurious 7-er, or perhaps a big X5 Sport Activity Vehicle.  But there’s another side to the company, one tucked into the hills outside Los Angeles, where BMW designers are busy at work styling everything from sunglasses to laptop computers.

Established by design legend Chuck Pelly, back in 1972, DesignworksUSA was acquired by the Bavarian automaker in 1995, and has served not only as a source of revenue but also a training ground for some of BMW’s best and brightest designers, including Adrian van Hooydonk, now the corporation’s top style-meister.

A little more than a month from now, Designworks will get a new boss, Laurenz Schaffer, who’d been working at a Munich subsidiary of the design consulting operation for the last nine years.

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Designed to Keep You in the Know!

The 42-year-old stylist has worked not only in Munich, but also in Stuttgart and San Francisco, over the last two decades.  He’ll be taking over an operation with 135 design specialists and support teams, at an operation that has worked with clients as diverse as Siemens, Starbucks, Sony and Microsoft.  Designworks has helped sculpt yachts, designed interiors for business jets, and crafted mobile phones.  Reflecting the increasingly digital nature of the world, the BMW subsidiary has also developed graphic displays for Microsoft and Hewlett Packard, among others.

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