White is the new black…so to speak. When it comes to the colors that American motorists tend to prefer, white has traditionally taken a back seat to black and silver. But it has been gaining ground lately, taking over as the most popular automotive hue in some recent studies.
Credit Apple, says Sandy McGill, chief designer for BMW DesignWorks, who believes the Silicon Valley giant’s iPhones and iPads have had a direct influence on the choice consumers make when buying cars, as well.
McGill offers kudos to the late Apple founder and CEO Steve Jobs for transforming the public mindset. “Prior to Apple, white was associated with things like refrigerators or the tiles in your bathroom. Apple made white valuable,” the designer told Motoramic.com.