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BMW Designer Credits Apple for Selling White Cars

But brown is back, too.

by on Aug.30, 2012

Does the iPad help sell white cars?

White is the new black…so to speak.  When it comes to the colors that American motorists tend to prefer, white has traditionally taken a back seat to black and silver.  But it has been gaining ground lately, taking over as the most popular automotive hue in some recent studies.

Credit Apple, says Sandy McGill, chief designer for BMW DesignWorks, who believes the Silicon Valley giant’s iPhones and iPads have had a direct influence on the choice consumers make when buying cars, as well.

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McGill offers kudos to the late Apple founder and CEO Steve Jobs for transforming the public mindset.  “Prior to Apple, white was associated with things like refrigerators or the tiles in your bathroom. Apple made white valuable,” the designer told


BMW Takes to the Rails

DesignWorksUSA to develop rail “Fleet of the Future.”

by on Jul.18, 2011

BMW subsidiary DesignWorksUSA will redesign the trains used by San Francisco's BART, the fifth-largest urban rail system in the U.S.

It’s often said that BMW products drive like they’re “on rails.”  The maker is about to give new meaning to that term.

Its California-based design subsidiary, DesignWorksUSA, will collaborate with BART, the Bay Area Rapid Transit System, to develop what’s being dubbed the “Fleet of the Future,” to update the nation’s fifth-largest urban rail system.

While small by the standards of New York City, where millions pass through the turnstiles every day, BART has weekday ridership of 350,000 in four counties surrounding the City by the Bay.  But the system, which began operating in 1973, now has the oldest rail fleet in the country.

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DesignWorks will come up with a modern remake of the BART rail cars.  That not only means all-new interior and exterior designs but also an updating of the controls in the train operator’s cab.  The BMW subsidiary will also work with BART to modernize the information system used to communicate with passengers at each of the 44 stations on the various routes.