BMW has long resisted calls to add the big 7-Series to its line-up of high-performance M models. It made an end-run by turning to partner Alpina which only last week announced the latest version of its souped-up B7 model.
But is BMW finally bowing to pressure and delivering the long-awaited BMW M7? The answer is a definitive, “sort of.” The Bavarian maker is adding the new BMW M760i xDrive for 2017. But the TwinPower 12-cylinder model falls into that halfway line known as M Performance, rather than being dubbed a true BMW M.
Will that matter? It’s hard to say, but as Mercedes-Benz has shown with its rival S-Class AMG offerings, there’s no doubt there’s plenty of demand for more and more performance whatever the size and shape of the sheet metal.