BMW 7-series |
Detroit Bureau on Twitter

Posts Tagged ‘BMW 7-series’

First Drive: 2017 Genesis G90

Big car, big ambitions.

by on Aug.16, 2016

The 2017 Genesis G90 will take on such lofty competitors as the BMW 7- and Mercedes S-Class.

Say the name, “Hyundai,” and most folks are likely to think of a small econocar like the original Excel, or perhaps something a little larger and more modern, such as the Sonata. And that’s the problem the Korean carmaker has been struggling with as it has tried pushing into the luxury market with offerings like the Genesis and Equus sedans.

No wonder, then, that Hyundai decided to reverse course last year, announcing plans to launch a separate luxury brand that could more directly be positioned against established high-line competitors like BMW, Lexus and Mercedes-Benz.

Reviews You Can Trust!

The all-new Genesis brand made its debut earlier this year with the launch of the G80, a modestly updated version of the Hyundai Genesis sedan targeted against the likes of the BMW 5-Series and Mercedes E-Class. But now, the Koreans are set to put a halo around the new marque with the roll-out of the big Genesis G90. And we jumped at the chance to take the premium luxury sedan for several hundred miles of driving through the gorgeous mountains outside of Vancouver, British Columbia.


Forget Leather and Wood; Automakers Struggling to Redefine Luxury

Focus shifts to the “total customer experience.”

by on Jul.21, 2016

Lincoln will increase its suite of customers services with the launch of the new Continental.

Leather, wood, a big engine and lots of chrome. Those have been the traditional signatures of a luxury car. But what happens when you can add those same features to an entry-level sedan? That’s a question high-line brands have been struggling to deal with as they face increasing competition from more mainstream manufacturers.

That new reality is forcing luxury marques to shift focus a bit. You’ll still find massaging leather seats on a Mercedes-Benz S-Class, open-pore wood on a BMW 7-Series, and a choice of high-performance engines for your next Audi. But you’re likely also to find a variety of new features and services designed, among other things, to simplify and speed up the car buying and service processes.

What a Luxury!

“Because so many things that used to be considered luxury are now available across the line, the only way to differentiate yourself as a luxury manufacturer is to make the total ownership experience painless and seamless,” said Joe Phillippi, senior analyst with AutoTrends Consulting.


BMW Adds M Performance to its New 7-Series Sedan

New high-powered sedan will hit showrooms next year.

by on Feb.11, 2016

BMW pushes up the performance quotient of its flagship sedan with the new M760i.

BMW has long resisted calls to add the big 7-Series to its line-up of high-performance M models. It made an end-run by turning to partner Alpina which only last week announced the latest version of its souped-up B7 model.

But is BMW finally bowing to pressure and delivering the long-awaited BMW M7? The answer is a definitive, “sort of.” The Bavarian maker is adding the new BMW M760i xDrive for 2017. But the TwinPower 12-cylinder model falls into that halfway line known as M Performance, rather than being dubbed a true BMW M.

Product News!

Will that matter? It’s hard to say, but as Mercedes-Benz has shown with its rival S-Class AMG offerings, there’s no doubt there’s plenty of demand for more and more performance whatever the size and shape of the sheet metal.


BMW Aims to Redefine “The Ultimate Driving Machine”

But do hybrids, battery-cars and autonomous vehicles fit the brand?

by on Aug.31, 2015

BMW's Ian Robertson is betting technology won't turn off the brand's traditional fans.

Can you lay claim to building “the ultimate driving machine” if your fleet is filled with autonomous vehicles powered by plug-in hybrid and pure battery-electric drivetrains? That’s the very real question facing BMW.

The Bavarian maker’s sixth-generation 7-Series sedan comes as close to hands-free driving as anything on the road, and company officials promise they’re ready to push things further if regulators give them the go. The 2016 7-Series, meanwhile, will add a new plug-in model next year, with the technology set to roll out on a variety of other models over the next several years.

Driving Passion!

“This is the flagship,” said Ian Robertson, the BMW board member in charge of global marketing, during a New York media drive of the new 750i sedan. “This is the vehicle that brings the latest innovations that will be spread through the rest of our line-up in the coming years.”


Next Mercedes-Benz E-Class Will Steer Closer to Full Autonomy

Midsize sedan set to debut in Detroit next January.

by on Jun.19, 2015

The replacement for the current Mercedes-Benz E-Class (shown here) will debut in January.

The next-generation Mercedes-Benz E-Class line, set to debut in Detroit next January, will take “another big step” closer to full autonomous driving, a senior company source tells

Among other things, the midsize model will be able to drive down a freeway hands-free, while also handling low-speed, stop-and-go traffic all but fully autonomously.

The Last Word!

“It’s definitely going a step ahead” of what is currently offered by any vehicle on the road, said the Mercedes executive, who asked not to be identified by name. Several other Mercedes insiders confirmed the plans for the new E-Class line, which will be unveiled at the North American International Auto Show in Detroit in January, with sales set to begin a few months later.


New BMW 7-Series Spotted Before Autumn Unveiling

New sedan to feature remote-park, gesture control, and make extensive use of carbon fiber.

by on May.11, 2015

A leaked image of the 2017 BMW 7-Series.

Remember the BMW 7-Series? It seems like a lot of premium luxury products have slipped into the shadows since the launch of the latest-generation Mercedes-Benz S-Class two years ago. And that’s something the Bavarian maker is determined to fix with the upcoming launch of an all-new 2016 BMW 7-Series later this year.

BMW is planning to give journalists a first look at the new model, codenamed G11, in August, the public having to wait until the Frankfurt Motor Show a month later. But It’s offering a teaser silhouette ahead of those previews – and the website BimmerToday has captured a side image offering even more detail.

Insider News!

What’s in store for potential buyers? Among other things, expect significant improvements in handling and performance, sources suggest, while the new model will drop nearly 300 pounds, offer improved fuel economy and, quite likely, a new hypermiling plug-in hybrid. Expect also to see some significant new digital technologies, from a new gesture-controlled version of the familiar BMW iDrive to a remote-control parking system.


Cadillac Aims to “Reinvent” Premium Luxury Segment with New CT6

Bigger, yet lighter, the CT6 aims to redefine a once-dominant brand.

by on Mar.31, 2015

The Cadillac CT6 makes its official debut the night before the opening of the 2015 NY Auto Show.

With the official unveiling of its new CT6 sedan, Cadillac is setting out to “reinvent the premium luxury segment, global president Johan de Nysschen declared Tuesday evening. But the debut of the big sedan is also about reinventing the once-dominant Cadillac brand itself.

In the works since late 2009, shortly after parent General Motors emerged from bankruptcy, the Cadillac CT6 will go up against some of the world’s toughest competitors, vehicles such as the Mercedes-Benz S-Class, BMW 7-Series and Audi A8. But Caddy officials insist they went to play the game on their own terms as they begin an $8 billion product program that will more than double the breadth of the brand’s current line-up.

Your Source for Auto Show News!

The process began with the debut of the small ATS and mid-range CTS, and now moves to the premium segment where Caddy hasn’t been a significant player in years. “The challenge, us to reinvent the large luxury segment, a category Cadillac once called its own,” said de Nysschen, during a preview ahead of the official opening of the New York Auto Show.


Kia Looks to Invade New Territory with K900

Maker says new car provides luxury, technology and value.

by on Feb.12, 2014

Kia is counting on the K900 to help reshape the maker's image among luxury buyers.

The world of luxury automobiles is changing. There are more players in the segment than ever before, including makers that are better known for being affordable rather than luxurious. Kia is looking to be part of the “in” crowd with its first-ever luxury marque, the K900.

The South Korean automaker is counting on open-minded buyers looking for luxury at a great price to help the company gain a foothold in the segment against the likes of Mercedes-Benz and BMW.

The Leader in Global Automotive News

Michael Sprague, executive vice president sales and marketing, said that the rollout of the K900 is also part of the South Korean-brand’s long-term strategy, which includes concentrating on boosting the quality of its products, strengthening the overall reputation of the Kia brand, elevating the consumer’s experience while in Kia dealerships and identifying opportunities for new segments for growth. (more…)

Mercedes Offers First Look at New S-Class

Button, button, who’s got the buttons?

by on Mar.20, 2013

Step inside the 2014 Mercedes S-Class.

It will likely be one of the most closely watched introductions of the 2014 model-year and Mercedes-Benz is clearly stirring interest with the release of the first teaser images of the next-generation S-Class sedan.

Known inside the company as the W222, the new model will have some big tire tracks to fill.  The S-Class has traditionally been the benchmark for the premium-luxury segment that makers like BMW, Audi and even upstart Hyundai have to chase down.

Covering the Auto Market Top to Bottom!

For its part, Mercedes less than modestly describes the 2013 S-Class as “the best automobile in the world,” adding that it is “the essence of luxury.” Whether that holds true remains to be seen but these images and some background from the Teutonic maker suggest Mercedes is going all-out to satisfy picky buyers – and keep the competition worried.


Hyundai May Follow 2014 Equus Update With New Luxury Models

Facelifted Equus to launch at NY Auto Show.

by on Mar.14, 2013

The undisguised 2014 Hyundai Equus.

Hyundai landed an unexpected body blow to the luxury car segment when it introduced its first-generation Genesis and followed with the well-received Equus, the big sedan taking on the likes of the BMW 7-Series and Mercedes-Benz S-Class.

An updated version of the Hyundai Equus is scheduled to debut at the New York Auto Show later this month but the Korean carmaker doesn’t appear ready to stop there, sources both inside and outside the company telling that an expanded line-up of luxury models could follow in the not-too-distant future.

Your Global Source!

But it now appears extremely unlikely that Hyundai will now follow up with a separate luxury channel for the American market, something it has agonized over in recent years.