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Convertible Owners are More Educated, Affluent, Finds New Study

Over half have bachelor’s degree.

by on Jul.22, 2014

The Beetle Convertible was last year's most popular ragtop - but only #48 on the U.S. sales chart.

Don’t let it go to your head, but if you drive a convertible, chances are you’re both more educated and more affluent than the typical American motorist, or so shows a new study from Experian Automotive.

You’re also  lot more likely to live in one of the sunshine states, especially California, Texas or Florida – though ragtops also have plenty of fans in more northern climes, including coastal communities in New York, as well as that heartland state, Illinois.

A Breath of Fresh Air!

While convertible sales have been shrinking in recent decades, most manufacturers offer at least a couple ragtops, and though luxury makers typically have more models in their line-ups, some of the most popular models are mainstream offerings, such as the Ford Mustang convertible and Mazda Miata roadster, noted Experian.

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Chrysler Dropping Convertible 200 – But Ragtops Live On

Ragtops shift to sporty, high-line model segments.

by on Mar.18, 2014

Chrysler has no plans to add a convertible version of the new 2015 200 sedan.

Convertibles have been part of the model mix at Chrysler ever since the mid-1980s when then-Chairman Lee Iacocca re-introduced the Chrysler LeBaron. And it lived on in the later Sebring model — which itself was renamed the Chrysler 200 a few years back. But as Fiat Chrysler Automobiles gets ready to launch its new Chrysler 200, the “D-segment” convertible is going away, with no plans to replace it, the maker confirms.

“We built the last (Chrysler 200 convertible) in October,” Andy Love, senior manager for the Chrysler brand and the Chrysler 200, told TheDetroitBureau.com. “Dealers still have some stock so we’re still going to be selling them,” he added, but once the old model runs out there’ll be no 200 convertible to follow.

Clear the Air!

Love explained that the ragtop segment is steadily shrinking.  The days when manufacturers automatically included a convertible version of their midsize and compact models is rapidly coming to an end.  That doesn’t mean the convertible is going away, it’s just shifting to sportier and more luxurious product segments.

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