Bmr 740 | TheDetroitBureau.com
Detroit Bureau on Twitter

Posts Tagged ‘bmr 740’

Sneak Peek: 2011 Hyundai Equus

New model to be positioned above Genesis sedan.

by on Aug.12, 2009

With the success of its Genesis sedan, the Korean carmaker is now confirming plans to launch the 2011 Hyundai Equus in the U.S. premium luxury market.

With the success of its Genesis sedan, the Korean carmaker is now confirming plans to launch the 2011 Hyundai Equus in the U.S. premium luxury market.

Once known for its cheap-and-cheerful little sedans and coupes, the South Korean carmaker Hyundai will continue its recent move up-market with the launch of an all-new flagship sedan.

Codenamed “VI,” and recently introduced in the Asian home market as Equus, the new car will be positioned as an even more luxurious offering than the Hyundai Genesis, which was named North American Car of the Year, by a jury of 50 U.S. and Canadian journalists, in January.

No horsing around!

No horsing around!

The automaker had been debating whether to bring Equus to the States – along with an assortment of other upscale products that it is developing for Korea.  To get a sense of the U.S. market potential, Hyundai showed a concept version of Equus at April’s New York Auto Show, notes Hyundai Motor America President and CEO John Krafcik.

(more…)