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Ford Claims Early Victory in Sales Sweepstakes

Maker declares itself America’s best-selling brand – but may get an argument from Honda.

by on Dec.30, 2013

Ford's Fusion set a sales record this past year.

They’re still testing the ball before the big celebration in Times Square tomorrow night, and the industry won’t officially announce final 2013 sales numbers until later in the week – but no matter, Ford Motor Co. is already declaring victory, pronouncing its flagship Ford marque North America’s best-selling brand for the fourth year in a row.

The maker notes it has a significant lead over second-place Toyota as it regains strength in parts of the country long dominated by imports. But at least one of the Detroit maker’s Japanese competitors has been downplaying the sales numbers, claiming victory of its own.

Tracking the Numbers!

“The great news is that we are not overly reliant on any one segment – we’re seeing double-digit sales growth in cars, trucks and utilities,” said John Felice, vice president, U.S. marketing, sales and service, in a year-end statement. “The Ford brand has had more retail share growth than any other brand in the country, with our most significant gains coming from import-dominated coastal markets. With 16 launches next year, we’re looking to keep our sales momentum going.”

There’s no question Ford had a good 2013 – albeit with a few headaches that could cause it problems next year.

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With 2nd Debt Upgrade Ford Regains Control of Blue Oval Logo

Maker regains control of logo, brands and factories.

by on May.23, 2012

Back from the pawnbrokers: Ford regains control of the Blue Oval logo and other key assets.

Ford is out of hock, so to speak.  With Moody’s Investor’s Services upgrading the maker’s debt to “investment grade,” the second-largest automaker has done more than just fulfill the key goal of CEO Alan Mulally.  It regains control of assets that include its factories, brand names and trademarks and the familiar Blue Oval logo.

While Ford continued to use them it put those and other assets up as collateral in 2006 to secure $23.5 billion in credit.  That move, approved shortly after Mulally joined Ford from Boeing, where he had been a senior executive, helped the maker avoid the bankruptcy that nearly crushed its cross-town rivals General Motors and Chrysler.

Your Inside Source!

“The key factor in our considering an investment grade rating for Ford was whether or not the company would be able to sustain its strong performance,” said Moody’s senior vice president Bruce Clark. “We concluded that the improvements Ford has made are likely to be lasting.”

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