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Marty’s Marketing Minutia: Domestic Goddess Edition

Martha pitches Toyota, Blake rebounds for Kia, Adweek honors Olivier, and TED honors Mazda.

by on Nov.02, 2012

Martha Stewart will team up with Toyota for the launch of the new Avalon.

Doyen of domesticity moves into garage: Martha Steward & Toyota Avalon

Sheets, towels, paint, pots, pans, plants, party planning, gardening, television shows, publications and more are just some of the associations Martha Stewart has used to become one of most powerful women and brands — targeted to an estimated 66 million women every month. Now add Toyota and the Japanese brand’s all-new 2013 Avalon which becomes the latest product on Ms. Stewart’s resume as part of “Martha Stewart’s American Made initiative.”

Your News Source!

A Toyota spokesperson noted, “Partnering with Martha Stewart and the American Made initiative made perfect sense for us – after all, about 70% of Toyota vehicles sold in the US are built here.  And, the 2013 Toyota Avalon is the perfect example of our commitment to building in America.  The Avalon was designed, engineered and built right here in the USA.”


Marty’s Marketing Minutia – Hollywood Edition

And the winners are...

by on Nov.18, 2011

Actress Paula Patton with the BMW i8 she drives in the next Misson Impossible film.

Here in the La-La-Land, the international entertainment industry’s base of  extravagance, excellence and elegance one expects wonderful staging, great sets and settings, spectacular lighting effects, dramatic music, exciting video, persuasive writing and polished performers, er, presenters, for some truly dramatic unveilings of new automobiles. Right?

Sorry to disappoint you but this year’s L.A. Auto Show – at least from a staging and presentation standpoint — merits a one word review: lackluster. Naturally, the cars are supposed to be the stars of any show. But the Los Angeles location demands, within proper fiduciary bounds excitement, wow’s, ah-ha grabbers, and OMGs, not somber, sterile, soporific moments.

In giant clusters, hundreds of auto writers, photographers, videographers, analysts, competitive executives and assorted ‘how in the hell did they get credentialed?’ car groupies moved in giant scrums around the Los Angeles Convention Center in 25-minute increments over the last two days.

Star Attraction!

All this to witness the 19 formal news conference on the official schedule before racing off to file their seemingly endless stream of  articles, blogs, reviews, comments, YouTube postings, FaceBook meanderings, tacky twitters and other news.  There is no way I was able to attend all the shows, nor did anyone I know, but in my unscientific survey of colleagues and in keeping with Tinseltown’s addiction to awards:

And the winners of Best of the Shows of LA Auto Show are: