It’s easy to forget that there’s actually a football game going on during the Super Bowl, what with all the attention paid to the high-profile commercials and the big name acts that anchor the annual halftime show.
But Chevrolet is hoping that it can be a real Super Bowl stand-out despite General Motors much-publicized decision to yank its ads from the upcoming event. In a creative compromise with the NFL, the Detroit maker plans to place its all-new 2014 Corvette on the 50-yard line during the halftime show and present it to this year’s celebrity performer Beyonce, sources tell TheDetroitBureau.com.
GM officials would not confirm for the record their involvement in the 2013 game, Chevrolet spokesman Mike Albano only noting that, “We’ve got a history of being involved with the Super Bowl.”
That involvement was originally set to end, however. Last May, former GM global marketing czar Joel Ewanick announced that, due to rising costs he called unjustifiable, the maker would not advertise during Super Bowl XLVII.