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Ford, Hyundai Seen as “Value” Leaders by New Study

Japanese leaders chided for missing market trends.

by on Jan.25, 2011

The Hyundai Sonata delivers the highest score ever in the annual Total Value Index.

When asked who delivers the most value for the money, some of the traditional Japanese favorites are losing ground, according to a new study by California-based Strategic Vision, which notably found that Ford Motor Co. has surged ahead of American Honda for the first time.

Volkswagen still tops the charts in the firm’s annual Total Value Index, but in another surprising shift, the new 2011 Hyundai Sonata sedan delivered the highest score ever recorded the 14 years of the TVI study.

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Ford’s ascent echoes the findings of a number of other recent reports which have praised the Detroit maker’s quality, reliability and features.

“Ford Motor Corporation’s ranking ahead of American Honda Motor is quite an accomplishment, especially considering that just eight years ago they ranked last among all corporations,” emphasized Strategic Vision’s Vice President Christopher Chaney.  “Ford Fusion ranked first among the popular midsize cars, and Ford also had class leaders with Lincoln MKT, Flex, F150 and F250/350.”