The Mercedes-Benz ML was the highest-scoring model in the new Ideal Vehicle study.
If any single vehicle nails what American motorists want most, it’s the Mercedes-Benz ML luxury crossover, or so says the latest in a series of annual studies by California-based AutoPacific, Inc., designed to identify the most ideal vehicles on the market.
The Ideal Vehicle study emphasizes what industry types like to call “things-gone-right,” rather than “things-gone-wrong.” Motorists, it suggests, are willing to suffer through the occasional defect if a vehicle delivers enough surprise-and-delight features such as great design, good interior space, unexpected performance or the latest in high-tech equipment.
According to that formula, the top premium brand is Porsche, with Chrysler’s Ram taking the lead among mainstream brands. Meanwhile, Ford Motor Co. vehicles led in four individual product segments, more than any other brand, noted AutoPacific founder and lead analyst George Peterson.
Your Winning News Source!
“That means they are doing the best at targeting customers’ needs,” Peterson said, despite the hits Ford has taken in recent quality-based studies. The Detroit maker has had some well-publicized problems with its Sync and MyFordTouch infotainment technologies, while small back seats in models like the Focus and Fusion sedans have also generated criticism.