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Bentley Considering All-New Model Line

Third model may be critical to long-term success, says outgoing CEO Paefgen.

by on Jan.17, 2011

Dr. Franz-Josef Paefgen (right) hands over the keys to his successor as Bentley CEO Wolfgang Durheimer.

Bentley management will  face a critical decision in the coming months: whether to develop an all-new third product line to compliment the ultra-luxury maker’s mid-range Continental and top-line Mulsanne offerings.

The decision will be handed to a management team led by new CEO Wolfgang Durheimer, who takes over from Franz-Josef Paefgen, the executive who led the British marque through some of the most dramatic changes it has faced in nearly a century of carmaking.  Paefgen steps down as chief executive on February 1st, though he will remain a Bentley consultant.

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In a conversation at the Detroit Auto Show, Paefgen told he is looking forward to retirement, which comes after “nine years develop(ing) Bentley into a company in a stable situation leading the luxury segment and strong enough to grow further.”


First Look: 2011 Bentley Continental GT

Familiar yet different.

by on Sep.07, 2010

All-new? The look of the next-generation Bentley Continental GT is familiar.

Things move at a different pace in Coventry, the headquarters for Bentley Motors.  Change comes slowly and deliberately, but come it must, as the maker has lately been demonstrating.

Soon after the introduction of the all-new Bentley flagship, the big Mulsanne saloon car, the Volkswagen AG subsidiary is pulling the wraps off an updated version of its best-selling Continental GT.  But any sense of déjà vu is understandable.  Despite what the maker claims are some significant technical enhancements – the use of advanced body production systems, a new FlexFuel W12 powertrain and an updated infotainment system – the overall look is very much in line with the outgoing version of the luxury coupe.

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The launch of the next-generation Bentley Continental GT couldn’t come at a more crucial time.  The British maker scored an impressive hit with the original coupe and the numerous Continental variants  that followed – such as the GTC convertible and Flying Spur sedan – the brand’s overall volume soaring to more than 10,000 cars a year.