With the new Bentayga SUV ready to hit showrooms, British maker Bentley is starting to plan its next product offensive, and that not only will bring updates of existing models like the Mulsanne and Continental GT, but as many as two new ultra-premium luxury models.
Facing ever-stricter global emissions and mileage standards – as well as pressure to add new zero-emissions models – Bentley is also giving serious thought to adding a fully electric drivetrain package. That would be on top of the plug-in hybrid version of the Bentayga set to launch late in 2017 or early 2018, TheDetroitBureau.com has learned.
It wasn’t all that long ago that Bentley was the proverbial one-trick pony. But it has scored huge sales growth in recent years with the addition of the Continental line-up. And with plans to have “five model (lines) in five years,” said Michael Winkler, CEO of Bentley’s U.S. sales arm, the British marque expects to do substantially better. (more…)