With the upcoming launch of its first SUV, the Bentayga, Bentley hopes to not only get a leg up on competitors like Rolls-Royce but also kick off the biggest growth spurt in the British brand’s history.
But Bentley is far from through with the expansion of its line-up, stressed its CEO Wolfgang Durheimer. The brand is readying a business case for its next all-new model, a sports car based on the EXP 10 Speed 6 concept that debuted at the Geneva Motor Show last March.
“It’s double-digit growth we’re approaching,” said Durheimer during an interview at the Pebble Beach Concours d’Elegance over the weekend. If Bentley meets its target that would be all the more impressive considering it set a sales record last year with its existing line-up.