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Bentley Bringing Plug-in SUV Concept to Geneva

Maker to put “green” spin on its planned luxury ute.

by on Mar.01, 2012

After taking over from Franz-Josef Paefgen (r), Bentley's new CEO Woflgang Durheimer has pressed for the development of the marque's first SUV.

Big SUVs are so outré, or so the environmentalists would have you believe, and they may be right considering the continued migration of traditional truck-based SUVs to more efficient crossovers.  So what is a Bentley to do as it prepares to bring its first sport-utility vehicle to market?  How about putting a green spin on the new offering by driving it into Geneva’s PALExpo using a plug-in hybrid drivetrain.

Whether we’ll actually see Bentley deliver this battery-based powertrain to market anytime soon will be one of the big questions likely to dominate the maker’s news conference at the 2012 Geneva Motor Show, next week.

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The unusual approach, first reported by Automotive News, would clearly put an environmentally friendly halo around a brand not typically associated with green machines.  That could be useful considering the as yet-unnamed Bentley SUV will be going up against a wave of new luxury utes coming from makers as diverse as Maserati and Lamborghini, never mind Porsche, which will add the downsized Macan to its current Cayenne line.

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