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After Missteps, Daimler Hopes to Rebound in China

The faster it runs, the behinder it gets.

by on Apr.25, 2014

Officials from Daimler and BYD reveal the new Denza battery-car they jointly developed.

No issue has bedeviled Daimler AG more than China, where the company’s underwhelming performance lags archrivals BMW and Audi, which have used their successes with Chinese consumers to vault ahead of Mercedes-Benz in global sales.

Mercedes is hoping that this year’s Beijing Auto Show will serve as a tipping point, however, as it sets out to recapture some of the lost ground. Indeed, the China Daily suggested that Mercedes-Benz outspent its rivals at the crowded show this year in an effort to capture the attention of both the press and Chinese consumers.

Global Outlook!

Dieter Zetsche, chairman of Daimler’s board of management, made the long journey to China after skipping the New York Auto Show, and Daimler hosted separate press conferences for its Mercedes-Benz and Sprinter brands, as well as a joint preview of a new electric vehicle it will build with Denza, one of its Chinese partners.

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Chrysler Re-Enters China with 300C Ruyi and Wrangler Dragon Concepts

Making up for lost time.

by on Apr.24, 2012

Enter the Dragon: Jeep hopes its Wrangler Dragon concept will help it gain ground as it re-enters the Chinese market.

Talk about a lost opportunity.  Long before the economic miracle that has transformed China into the world’s largest automotive market, Jeep set up a factory in Beijing.  A horribly inefficient plant that it eventually walked away from just as the Chinese car market exploded.

Now Jeep and the rest of Chrysler want back in, and the U.S. maker gave a hint of what it has in mind with a pair of concept vehicles it revealed during this week’s Beijing Motor Show, the Chrysler 300 Ruyi and Jeep Wrangler Dragon concepts.

“The Jeep brand is committed to China and therefore we must design and tailor our vehicles to the specific tastes and preferences of Chinese consumers,” said Mike Manley, Chief Operating Officer for Asia and President and CEO – Jeep Brand, Chrysler Group LLC.

In the Know!

“The Wrangler Dragon design concept,” he added, “is the first Jeep vehicle designed specifically with Chinese elements in mind and showcases the opportunity for special editions that might be available for China in the near future.”

The theme for the Jeep is doubly appropriate, first considering the roaring pace of China’s automotive market, which many expect to generate as much as 30 million sales annually by 2020.  But it also turns out to be the Year of the Dragon, according to the Chinese calendar.

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Mercedes Teams with Chinese on Alternate Power

by on Nov.15, 2011

A Mercedes on display in China.

Daimler and Beijing Automotive Group Ltd,, also known as BAIC, have signed an additional Letter of Intent that emphasizes plans to expand their strategic partnership by developing new technology and new vehicles that run on alternative or new energy.

The Letter of Intent signed between the German and and Chinese automakers opens the door to direct investment by BAIC in Daimler for the first time.

News Now!

“Both sides are going to evaluate additional initiatives at corporate level as well as to support each other with further investments,” the two companies said in a statement, announcing their plans.

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