What if you gave a show and nobody came? That’s the problem facing organizers of the Tokyo Motor Show.
Call it death by a thousand cuts. The once-major extravaganze is slowly bleeding to death as one foreign manufacturer after another pulls out from a show seen as increasingly irrelevant. The latest to pull out of the biennial event is Hyundai, and that means that all the major foreign players – North Americans like GM, Ford and Chrysler, Europeans such as BMW and Mercedes-Benz, and the Koreans – have decided to skip Tokyo this year.
Whether they’ll be back in the future is highly unlikely. Instead, the industry seems more than happy to leave the Tokyo Motor Show to the Japanese makers and focus on the alternating Beijing and Shanghai Motor Shows.