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2012 Volkswagen Beetle Priced to Start at $18,995

Base model will come in above VW’s larger Passat.

by on Jun.07, 2011

VW will market three distinct versions of the 2012 Beetle, though the diesel won't debut until next year.

The new 2012 Volkswagen Beetle will carry a base price of $18,995 – plus another $770 in destination charges – the German maker has announced.

That means VW is cutting the price of the next-generation Beetle by $445 compared to the outgoing coupe’s MSRP of $19,440.  On the other hand, the 2012 Beetle will come to market at just an even $1,000 less than the $19,995 base price for Volkswagen’s all-new – and much larger — Passat, the first car to roll out of its new factory in Chattanooga, Tennessee.

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But price alone isn’t expected to be the big motivator when it comes to getting buyers into showrooms for what is only the third-generation Beetle.  The new model – which had a global unveiling in Shanghai, New York and Berlin in April – is intended to revive the quirky appeal of the original “people’s car.”

The 2012 model is 6 inches longer than the so-called “New Beetle” that it replaces, which much of the added length going into is extended snout.  It’s also 3.3 inches wider, for better shoulder room, but a half inch lower. Nonetheless, with the revised seating configuration, VW claims there will also be more headroom — and cargo space.