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New Chrysler Ad Contract to Universal McCann

Still more shake-ups in once staid Detroit ad world likely.

by on Dec.09, 2009

Chrysler is shaking up its ad agency accounts, hoping to do better than the disastrous Day One campaign that followed its sale from Daimler to Cerberus, several years ago.

Chrysler is changing agency accounts, hoping to do better than the failed Day One campaign following its Daimler sale to Cerberus years ago.

Its relationship with BBDO drawing to a close, Chrysler has announced it will turn over its media buying contract to Universal McCann next month.

An across-the-board shake-up, which is leading BBDO to close its offices in Troy, has led Chrysler to split up its nine-figure advertising budget.  McCann, a division of the ad giant Interpublic, is getting just a piece of Chrysler’s advertising and creative business.

Global Hue, an agency based in the Detroit suburb of Southfield, has picked up the business for the Jeep division – which just launched it’s “I Am Jeep” campaign.  Dodge Truck, now known as Ram, has gone to Dallas-based Richards Group.  And Chrysler has even sent some business abroad – borrowing and repackaging an Italian-made spot originally developed for Lancia, a division of Fiat’s new parent, Fiat.

Ad Insider!

Ad Insider!

“As a new company with a brand-driven focus, we are looking for agencies that can deliver unique ideas and solutions to help us better communicate with consumers,” Olivier Francois, Chrysler’s new, Fiat-appointed ad chief, said in a statement. “These changes will allow Chrysler greater efficiencies and flexibility in the use of its media across all four brands and at the retail level.”


Bob Lutz Joins List of Chrysler Creditors

Some surprising companies and people stand in a long line of those with unsecured claims against bankrupt Chrysler.

by on May.11, 2009

Bankruptcy lightning has already stuck twice at companies Lutz has led. GM will make it thrice.

Bankruptcy lightning has already stuck twice at companies Lutz has led. GM will make it thrice.

The list of creditors that are owed big money by bankrupt Chrysler LLC includes many of the usual companies that are suppliers to the auto industry. But not all of them are immediately obvious, even to veterans of what remains of the auto supplier’s beat. So it’s not surprising that Johnson Controls is owed $50 million, or Continental Automotive, $46 million, or Cummins Engine, $44 million. These are all large, global companies that have been in the auto arena for decades or more, and are among the biggest creditors that would lose the most money if Chrysler doesn’t revive itself.

It’s puzzling that Chrysler’s ad agency, BBDO Detroit Incorporated, is the second largest creditor, at $58,055,133.44? Who would have thunk it! Well maybe it’s like American beer, the advertising and promotion cost more that the production of the stuff inside the can. Still, this is more money owed for advertising than steel, since U.S. Steel Corporation is owed only $16,182,772, as of April 30. 

Subscribe to TheDetroitBureau.comThen we have an order entered Saturday by the Honorable Arthur J. Gonzalez, the presiding judge in the Chrysler bankruptcy matter. It grants a motion for admission to practice pro hac vice, or for the occasion, to Michael S. Leib, a member in good standing of the bar in the State of Michigan to practice in this one case before the Federal court in New York for a $25 fee. This without question is going to be much smaller than the fee he charges his client, creditor Robert A. Lutz.   (more…)