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Toyota Makes it Official With $50,000 RAV4-EV Launch

Maker promises 100-mile range, sporty performance.

by on May.07, 2012

The Toyota RAV4-EV will be sold in only 4 "select" California markets.

Toyota is charging into the electric vehicle market.  Barely two months after beginning sales of its first plug-in hybrid the Japanese giant has officially launched the new RAV4-EV, a fully-electric version of its popular “cute-ute.”

Priced at $49,800 — before a $7,500 federal tax credit – the Japanese maker plans to use the RAV4-EV to test market interest in battery-electric propulsion which got off to a slow start in 2011.  Significantly, the battery-powered ute was developed as part of an unusual alliance between Toyota and California electric vehicle start-up Tesla Motors.

(For more on Toyota’s increasing reliance on joint ventures and alliances, Click Here.)

Plug In on Auto News!

The RAV4-EV is expected to get “approximately” 100 miles range and Toyota estimates it will be able to recharge in as little as six hours using a high-power charger. It will meanwhile deliver similar performance to that of the conventional, gasoline-powered RAV4 crossover-ute, according to the maker.

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