General Motors hopes the Olympics will charge up its electric vehicle program.
While BMW is the official automobile of the quadrennial games, GM has teamed up with Hertz to give visitors coming into London for the games a chance to test out its new Vauxhall Ampera. The European version of the Chevrolet Volt will be offered for rent in the coming weeks as part of the Hertz on Demand EV car sharing fleet.
Ironically, both Hertz and GM will have to downplay the Olympic connection. Organizers of the event have come down hard on any commercial effort to get a lift off the games, which are expected to bring millions to the British capital during their two-week run. A restaurant named the Olympic, was forced to take down the “O” on its sign under strict new rules that limit who can use the name or the familiar, 5-ring logo.