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Former Chrysler CEO LaSorda Joins Fisker

Joined by long-time Ford marketing exec Richard Beattie.

by on Dec.15, 2011

Tom LaSorda, (right), with former Chrysler boss Bob Nardelli, at a United Way event.

While there are plenty of skeptics still waiting for start-up Fisker Automotive to prove it has staying power the California-based plug-in hybrid manufacturer is winning over some well-known names like former Chrysler CEO Tom LaSorda.

The Canadian-born executive, who left Chrysler before its 2009 bankruptcy, will join Fisker as the maker’s new vice chairman and chairman of its Strategy Council. He will be joined by Richard Beattie, a long-time Ford senior executive who will now become Fisker’s new Chief Commercial Officer, overseeing marketing sales and customer service.

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The fledgling automaker recently launched three versions of its plug-in hybrid sports coupe, including the Fisker Karma.  The maker this week announced that it is raising the price of the sleek battery vehicle to $102,000, nearly 30% more than it originally projected.  The high-end EcoChic version, meanwhile, will jump to $116,000.