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Barbie Gets a Beetle

VW celebrates a real doll’s 50th birthday

by on Mar.10, 2009

Supermodel Heidi Klum stands in for Barbie doll to take delivery of a customized Barbie Dream Car New Beetle.

Supermodel Heidi Klum takes delivery of a pink, customized Barbie Dream Car New Beetle.

She looks surprisingly good for her age.  Of course, it helps to have supermodel Heidi Klum standing in for the doll that seemingly every American girl has grown up with. To help celebrate the 50th anniversary of the introduction of the Barbie doll, Volkswagen has come up with a life-size, pink Malibu Barbie New Beetle Convertible.

The customized Beetle features a white leather interior and top. The mirrors are surrounded with rhinestones. And there’s a motorized vanity in the trunk.  Even the dipstick has been painted a matching shade of pink.

Barbie-cum-Klum was presented with her ride during a special party at a real-life Malibu Dream House, a 3,500 square foot home decorated by celebrity designer Jonathan Adler.

“We are extremely proud to partner with Mattel and create a customized New Beetle convertible to celebrate Barbie’s landmark birthday,” said Laura Soave, General Manager of Marketing, Volkswagen of America, Inc. “Like the New Beetle, Barbie has made a remarkable impact on pop culture history, and still remains a cultural icon today.”