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Ford Facing the “Squeeze” in Europe

But new President Jim Farley still sees reason to be upbeat.

by on Mar.10, 2015

Ford of Europe Pres. Jim Farley during the Geneva unveiling of the maker's new Focus RS.

Ford Motor Co. may finally be turning the corner after years of losses in its European operations. But while things are generally moving in the right direction, Ford’s new European President Jim Farley warns that the carmaker is facing what he calls the big “squeeze.”

The Detroit maker, like crosstown rival General Motors, has been struggling for years to turn things around in Europe. Though it had hoped to approach breakeven last year, Ford still posted a $433 million European loss during the final quarter of 2014, and $1.1 billion for the full year.

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It remains to be seen if it can meet its target this year. But there’s clear momentum, stressed Farley, during an interview in Geneva. “We’re going to make progress, despite the headwinds, in our financials.”


Ford Shakes Up European Product Development

Barb Samardzich named first woman head of PD for Ford of Europe.

by on Aug.12, 2011

Barb Samardzich will take over product development duties for Ford of Europe.

Ford Motor Co. has named Barb Samardzich, vice president, Global Product Programs, to the position of vice president product development of Ford of Europe, effective Sept. 1.

The 52-year-old Ford veteran becomes the first woman to take on such a senior product development role for the Dearborn automaker – though rival General Motors moved a step ahead by naming Mary Barra its global product chief earlier in the year.

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In her new post, Samardzich will oversee all Product Development activities in the European region – but because of the increasingly global nature of Ford’s operations, she will have a direct impact on products – such as the Ford Focus and C-Max – that are filling the maker’s line-up worldwide.