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Infiniti Setting Up Shop in Hong Kong

Move underscores importance of Chinese luxury car market.

by on Nov.04, 2011

A production version of the Infiniti Etherea concept could be targeted at the Chinese market.

In the wake of the Japanese earthquake and tsunami, last March, a number of automakers have been shifting production out of Japan, but Nissan apparently has another reason why it has decided to relocate the global headquarters of its Infiniti division to Hong Kong.

The move will put the brand’s central office right in the heart of the booming Chinese luxury car market, with other emerging markets, such as India, a short flight away.

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The relocation underscores the increasing importance not only of China to the Japanese maker, but it also shows the growing role of the Infiniti brand, itself.  Infiniti originally focused on the U.S. after its debut, 21 years ago, but is now rapidly reaching out to other markets around the world.

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