It seems like a perfect fit for “selfie” fixated Millennials. Earlier this month, Honda announced plans for a special version of its new compact crossover-utility vehicle.
“Honda develops cutting-edge, selfie technology to engage younger buyers,” a news release blared. The Honda HR-V SLF, the Japanese maker explained, is “Equipped with 10 different ‘selfie’ cameras inside and outside the vehicle.”
Sadly for some potential buyers, the release was an April Fool’s Day joke. But in today’s world, one has to question whether there just might not be a market for the “selfie.” And there is some truth to the parody. While you likely won’t see a mobile selfie camera anytime soon, automakers are rapidly ramping up the number of cameras they use in today’s vehicles, largely for safety reasons. (more…)