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First Look: 2012 Hyundai Azera

Bigger is better, says Korean maker.

by on Nov.17, 2011

The new 2012 Hyundai Azera adopts the maker's Fluidic Design language.

With the L.A. Auto Show launch of the 2012 Azera, Hyundai continues to transform itself from a brand focused on cheap and cheerful products into one putting much more emphasis on design, value and features.

The 2012 Hyundai  Azera targets the large, near-luxury segment dominated by the likes of the Toyota Avalon – though the Korean maker is ambitious enough to include even more highline models such as the Lexus ES and Acura TL on its list.  The second-generation Azera serves to round out the expanding line-up of upscale models that also include the Hyundai Genesis and Equus.

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Like many recent Hyundai offerings, the Azera has gone through a visually dramatic transformation, adopting the Korean carmaker’s new Fluidic Design language, which translates into a look that will be very familiar to those who’ve already seen the Hyundai Genesis, notably including the coupe-like curve to the Azera’s roofline.

With a 112-inch wheelbase and 193.3-inch overall length, the width at 73.2 inches, the 2012 Hyundai Azera is sized between the Genesis and the more mainstream Sonata.