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Buyers Showing Love for All-Wheel-Drive Vehicles

Sales have increased five points in five years.

by on Dec.13, 2013

Subaru's sales jump this year is helping to push sales of all-wheel-drive-equipped vehicles to new highs.

With nasty winter weather dominating the headlines the past few years, it would seem people are buying vehicles better equipped to handle the elements: sales of all-wheel-drive vehicles have risen five percentage points in five years.

Nearly one-third – 31.3% – of new vehicles sold through September were equipped with either all- or four-wheel drive. This is up from 26.3% during the same nine-month span of 2008, according to data from Polk, an automotive research firm in Southfield, Mich.

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While Mother Nature may have played a small role in the increase, more likely it’s the rising sales of crossovers and small sport-utilities as well as companies that feature AWD vehicles, such as Audi and Subaru, that have spurred the change. (more…)