New models demonstrated their value to automakers in April as the latest cars and trucks launched over the past several months combined with a break in the frigid weather pulled buyers into showrooms, helping keep the annual sales rate at more than 16 million units for the second consecutive month.
Audi, Toyota, Subaru, Mercedes-Benz, Chrysler, Jaguar Land Rover and Kia Hyundai posted double digit sales increase in January thanks in part of the launch of new or replacement models. General Motors, which was deluged with bad news, also benefitted from the strong sales of its latest models. Luxury vehicles also enjoyed a strong April, with Audi among those reaping the rewards with a 19% increase.
“The launch of the all-new A3 Sedan gives Audi an even broader product portfolio and the opportunity to reach more luxury buyers in the premium compact segment,” said Mark Del Rosso, executive vice president of Audi of America. “In its first month of retail sales, the Audi A3 was a top seller in April, with over 2,000 vehicles sold.” (more…)