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Automakers, Top to Bottom Cutting Production, Jobs

Automakers, Top to Bottom Cutting Production, Jobs

by on Feb.16, 2009

Will new products, like this one debuting in Geneva, help revive Bentley sales?

Will new products, like this one debuting in Geneva, help revive Bentley sales?

From luxury buyers worried about presenting the wrong image to hip Gen-Xers struggling to make their rent, never mind a car payment, the worsening economic crisis is leaving no automotive stone unturned.

Brands that long seemed immune to recession are reeling, lately, responding to slumping sales with various blends of incentives, production cuts and job reductions.

Among those affected are Mini, the British brand that has long struggled, if anything, to meet market demand for its iconic mini-compact, and Bentley, another U.K. maker that, in recent years, has become the biggest player in the rarified ultra-luxury segment.

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