This year’s North American International Auto Show is flirting with record attendance levels despite the intense cold that has settled over the Motor City – and that may be because show-goers have plenty of cool stuff to check out into Detroit’s sprawling Cobo Center convention hall.
There are 100s of new cars, trucks, crossovers and concept vehicles on display – including more than 50 vehicles making their debut at the 2014 NAIAS. But for many of the visitors who’ve slogged through snow and temperatures dipping at times below zero, the big draw are the new performance, safety and infotainment features rapidly transforming the automobile into a technological showcase.
This year’s Detroit auto show follows the big Consumer Electronics Show in Las Vegas, and there are some notable similarities – no surprise, suggests Art St. Cyr, the head of American Honda’s automotive operations, since for many buyers, “the single most-important technology is their cellphone. They don’t want to be disconnected.”
That’s an observation more and more automakers are taking to heart. Among the coolest new automotive technologies, many allow motorists to pair the car with their smartphones, tablets, laptop computers and other digital devices.