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Show-goers Find Plenty Cool Tech at 2014 Auto Show

Motorists find ways to stay connected, improve safety, boost mileage.

by on Jan.24, 2014

The latest Honda Link not only accesses smartphone music apps, but even displays a new navi app on the LCD screen of the new 2015 Honda Fit.

This year’s North American International Auto Show is flirting with record attendance levels despite the intense cold that has settled over the Motor City – and that may be because show-goers have plenty of cool stuff to check out into Detroit’s sprawling Cobo Center convention hall.

There are 100s of new cars, trucks, crossovers and concept vehicles on display – including more than 50 vehicles making their debut at the 2014 NAIAS.  But for many of the visitors who’ve slogged through snow and temperatures dipping at times below zero, the big draw are the new performance, safety and infotainment features rapidly transforming the automobile into a technological showcase.

Keep on Truckin'!

This year’s Detroit auto show follows the big Consumer Electronics Show in Las Vegas, and there are some notable similarities – no surprise, suggests Art St. Cyr, the head of American Honda’s automotive operations, since for many buyers, “the single most-important technology is their cellphone. They don’t want to be disconnected.”

That’s an observation more and more automakers are taking to heart.  Among the coolest new automotive technologies, many allow motorists to pair the car with their smartphones, tablets, laptop computers and other digital devices.

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Autonomous Cars, In-Vehicle Infotainment Steer New Direction at CES

Automakers hope to turn the car into a digital showpiece.

by on Jan.08, 2013

Ford Chief Technology Officer Paul Masarenas at this year's Consumer Electronics Show.

Want your friends to get a Glympse of what you’re up to? That’s easy if you’re using the Glympse smartphone app and driving a Ford product equipped with the maker’s latest-generation Sync infotainment system.  With the touch of a button and a simple voice command, the technology will allow a driver to send out a bulletin alerting friends where you are – and where you’re heading.

“We’re providing drivers with a rich, real-time and hands-free way to share where they are,” explains Brian Bryan Trussel, the CEO of Glympse, which is showing off its new software – and its partnership with Ford at this year’s Consumer Electronics Show in Las Vegas.

CES is the largest trade show in the country and this year organizers are reporting record turnout at an even featuring 3,250 exhibitors spread out across 1.9 million square feet of exhibition space at the Las Vegas Convention Center. And that doesn’t include spin-off gatherings scattered all across Sin City.

Hi-Tech!

Traditionally, the show has focused on televisions, audio systems, computers and smartphones, but in recent years automotive technology has come to play a more important role. More than a dozen different automakers have staked out a presence at the 2013 CES, along with scores of hardware suppliers, app makers and other vendors looking to make inroads into the transportation industry.

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Ford’s Mulally, Mercedes’ Zetsche to Highlight 2012 CES

Autos and automakers increasingly powerful force at annual consumer electronics show.

by on Oct.24, 2011

Ford CEO Alan Mulally will return to CES in January - though keynote duties will go to Daimler's Chairman Dieter Zetsche.

While the words, “consumer electronics,” are likely to bring to mind an iPhone or widescreen TV, the auto industry is becoming a more and more powerful force in the field as motorists search for technology that will keep them informed and entertained while driving.

That convergence was underscored, in recent years, by Alan Mulally’s three-peat appearance as the keynote speaker at the annual Consumer Electronics Show, held each January in Las Vegas.  The largest trade show in the country will once again turn to a member of the auto industry as keynoter for 2012, but this time to Daimler AG Chairman and Mercedes-Benz boss Dieter Zetsche.  Mulally will be back in Sin City, however, as a member of one of the annual event’s opening panels.

The Final Word!

“Convergence is real,” said Gary Shapiro, president of the Consumer Electronics Association, sponsor of CES, which is expected to draw at least 2,000 exhibitors and 150,000 attendees to Las Vegas next January.  “Innovation,” he stressed, is critical to both the automotive and electronics industries because “growth comes only from innovation.”

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