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Porsche Top Brand in New Ideal Vehicle Awards

Ford leads with seven product wins.

by on Aug.16, 2011

Porsche's iconic 911 snags the top rating in the latest Ideal Vehicle Awards.

Porsche topped the chart as the most desirable brand in the latest Ideal Vehicle Awards from AutoPacific, Inc., but Ford claimed victory of its own by capturing more individual segment wins than any other manufacturer.

The annual IVA is an effort by the California consultancy to go beyond traditional automotive quality surveys – which traditionally focus on what are known, in the industry, as “Things-Gone-Wrong,” or TGWs.  These days, there’s a relatively modest gap when it comes to such problems between even the best and worst makers.  So the Ideal Vehicle Awards balance quality problems with the sort of features that surprise and delight customers – such as comfort, ride and handling, fuel economy and performance.

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“This research recognizes the vehicles that owners want to change the least. In other words, the vehicles that already match their owner’s demands,” explained AutoPacific President George Peterson.

Porsche, which typically does well when it comes to classic Things-Gone-Wrong surveys, also topped the Ideal Vehicle chart – for the fourth time since 2008.  But in a significant illustration of how initial quality isn’t always the final word for customers, Chrysler was tops among mainstream brands.  The maker has shown improvement in recent quality surveys – such as the widely-quoted J.D. Power Initial Quality Survey — but still lags the industry average.