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Apple CEO Cook Admits to Active Autonomous Autos Program

Company developing the system, not the actual car.

by on Jun.13, 2017

Apple CEO Tim Cook fessed up to the fact that the tech company is working on an autonomous vehicle.

Apple CEO Tim Cook finally confirmed what the automotive world was certain it already knew: Apple is working on an autonomous vehicle and has been for some time.

The prospect of a viable autonomous vehicle has drawn significant interest – and investement – from automotive and technology companies, particularly in the last five years. While the automakers have been fairly transparent about their plans, as has tech giant Google, Apple’s been very quiet about its efforts.

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However, the program, nicknamed Project Titan, is out in the open now.

“We’re focusing on autonomous systems,” Cook told Bloomberg Television. “It’s a core technology that we view as very important.” He likened the effort to “the mother of all AI projects,” saying it’s “probably one of the most difficult AI projects to work on.” (more…)