Toyota's Bob Carter reveals the FCV hydrogen car concept vehicle at CES. Carter thinks the FCV could be the next Prius.
Despite the skepticism of some notable critics, the fuel cell represents an emerging of enormous potential as source of power for automobiles. In fact, one company believes that fuel-cell technology is going follow the same arc as hybrids: Toyota.
Robert Carter, senior vice president of Toyota Motor Sales USA, said in a speech to the Automotive News World Congress, automakers must respond to long-term needs “of our customers, our society, and our environment” and fuel cells hold enormous potential, which is the key reason why Toyota has introduced a fuel cell vehicle it plans to sell or lease to consumers in the United States next year.
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“Now, I realize there is no shortage of naysayers regarding the viability of this technology and the infrastructure to support it,” Carter said. “Personally, I don’t care what Elon (Musk of Tesla) or Carlos (Ghosn of Nissan) say about fuel cells. If they want to ‘plug in and tune out’ other technologies, that’s fine,” he said. (more…)