The publishing crunch has caught up with another major automotive magazine, the parent of Michigan-based Automobile ousting its long-time editor-in-chief and moving its headquarters to California as part of a broader shake-up in its troubled media network.
Along with the hit to Automobile, generally considered one of the weaker of the mainstream monthly U.S. automotive publications, Source Interlink Media will “absorb” 12 of its more specialized publications into the even 10 core brands that will survive. Fittingly, the company plans to rebrand itself as TEN: The Enthusiast Network.
Along with Automobile, the surviving publications include Motor Trend, perhaps the most successful of the automotive publications at expanding its brand beyond its print origins, Hot Rod, Surfer, and TransWorld. Gone will be the likes of Popular Hot Rodding, Mud Life and 5.0 Mustang.