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Are You Ready to “Subscribe,” Rather Than Buy or Lease?

Automakers search for easier, friendlier ways to sell their products.

by on Oct.30, 2017

The third-generation 2018 Porsche Cayenne is part of the German maker's new "subscription" service.

Like the new 2018 Hyundai Sonata sedan but not sure it’s the right model for you? No problem. The automaker just launched the Shopper Assurance program which, among other things, offers potential buyers a three-day, money-back guarantee.

Maybe your taste – and budget – runs more towards Porsche, but you can’t decide between the classic 911 sports car, the Panamera sedan or the big Cayenne SUV. No problem there, either, at least if you’re living in Atlanta, where the German automaker has set up the pilot Porsche Passport program. For as much as $3,000 a month, customers in Atlanta soon will be able to switch between as many as 22 different Porsche models pretty much whenever they want simply by using a smartphone app.

Subscribe Now!

At a time when the Internet has changed the way Americans shop for most everything else, automakers are looking for ways to revise the classic car buying process, an experience often likened to getting a root canal – without the anesthetic. They’re exploring ways to cut out the haggling, speed up the sales process and make it simpler and friendlier. Some are even letting motorists shop at home or office, rather than having to trudge to the dealer showroom. (more…)