The last strains of Auld Lang Syne have faded until next December 31st but the annual bacchanal of Car of the Year, or COTY, corporate ego/hype awards culminates next week at the Detroit Auto Show with the selection of the car and truck of the year, as determined by a select group of 50 auto journalists.
You can be certain the winners will proclaim their accolades proudly in their advertising, particularly television commercials, which even with all the social media acclaim and hyperbole, still gets the biggest part of every auto advertiser’s budget. But just how effective and memorable are car commercials with consumers?
Ace Metrix, a respected authority in television advertising effectiveness has just announced the Ace Score Top Television Ads in several categories including automotive advertising. The winners in the auto category are going to shock, surprise and stun some of the new crop of recently added advertising agencies and their clients as well as long term agencies still on the roster as agency of record.
The top 3 winners were: