Though it’s officially being described as a “concept vehicle,” the Ford Edge prototype making its debut at the Los Angeles Auto Show this week will make its return, in short order, in production form — and not just here in the U.S., but in markets around the world.
The next-generation Edge is the latest of the Detroit automaker’s models to go global as part of CEO Alan Mulally’s One Ford strategy. The move to reach beyond North American shores makes perfect sense, said Jim Farley, Ford executive vice president of marketing, considering the way crossover vehicles have gone mainstream around the world.
“Utilities now account for one of every five vehicles sold around the world,” he said. Ford’s intermediate objective is to build a family of small, compact, mid-sized and full-size utility vehicles that will appeal to a broad range of global buyers. “Utilities are no longer a regional vehicle,” he said.