Detroit Bureau on Twitter

Posts Tagged ‘auto show trouble’

Audi Out: Follows Growing Group of Automakers Abandoning Detroit Auto Show

NAIAS still studying possible date change to revive flagging fortunes.

by on May.11, 2018

Audi has traditionally used the NAIAS for major intros, like the Q8 Concept it debuted in 2017.

Already hit by key defections, the organizers of the North American International Auto Show in Detroit learned Thursday that Audi will also be a no-show in January 2019 – though the luxury arm of Volkswagen Group said it will “continue to evaluate” a return at a later date.

A once-regional event, the NAIAS became the most significant auto show in the U.S., and one of the world’s most widely watched, when it added the “International” designation in 1989. At its peak around the start of the new millennium, Detroit could count on virtually every manufacturer to participate, with some years seeing more than 70 new cars, trucks, concepts and crossovers debut.

Breaking News!

As the industry plunged into recession, things began to change. Some manufacturers, such as Nissan, pulled out temporarily, but others decided to abandon the Motor City event entirely. That included some of the most exclusive marques, like Ferrari, as well as mainstream and luxury brands like Mazda, which was a hold out this past January. Volvo had no corporate presence, though its local dealers did roll a few vehicles into Detroit’s Cobo Hall convention center. Now, it seems, the exodus is turning into a rout. Audi follows Mercedes-Benz, BMW and Porsche in planning to stay home next January. (more…)