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Domestic Brands Dominate in New Vehicle Satisfaction Awards

Lincoln named top premium brand, though Mercedes S-Class still top car.

by on May.19, 2011

Caddy's big Escalade is named the most satisfying truck model in the 2011 VSA.

Long written off by much of the American public, Detroit’s Big Three automakers have been gaining sales and market share in recent months, in part due to the accolades the makers are receiving for their newest products.  So, the results of the 2011 Vehicle Satisfaction Awards will likely contribute to that momentum.

Domestic brands dominated the annual study by California-based research firm AutoPacific, Inc. which looks to find which vehicles do the best job of pleasing their owners.

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The study found that two brands often described as “struggling” actually led the list: Lincoln being named the Top Premium Brand, Chrysler ranked Top Popular Brand by the motorists who participated in the Vehicle Satisfaction Awards, or VSA.

Ford Motor Co. captured seven awards overall, the most of any maker in individual product segments.  The Cadillac Escalade, meanwhile, was the overall highest-ranked light truck model in the 2011 study, though an import, the Mercedes-Benz S-Class, did top the list when it came to most satisfying passenger car.

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