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Posts Tagged ‘auto sales results January 2010’

U.S. Auto Sales Tepid in January

Still, a slight warming by buyers prompts revised forecasts.

by on Feb.03, 2010

Nobody is calling January’s vehicle sales robust, but they were promising, even with Toyota’s ongoing recall troubles.

The Seasonally Adjusted Annual Selling rate of 10.8 million did not exactly rate cheers. However, it still beat the estimates of most analysts and prompted General Motors Company to raise its 2010 forecast to between 11.5 million and 12 million units.

In fact, several brands, GM, Ford, Hyundai, Volkswagen, Subaru, Mercedes-Benz and Audi all posted increases of better than 20% and the increases at VW and Mercedes topped 40% over what was an admittedly dismal previous January. Nissan posted a 16% increase, while BMW, Honda and Mazda all reported sales increases in the single digits and Kia’s sales were flat. Chrysler’s sales declines moderated, as sales dropped 8% and Mitsubishi’s sales dropped 4 percent.


The biggest loser, by far, was Toyota where sales dropped 16%, partially because of a government prompted stop sale of eight models. Ward’s Automotive Reports calculated that Toyota sales had dropped in January to the lowest level since 1999 just before the company embarked on its broad expansion plan that by last year had made Toyota the best-selling brand in the U.S. However, in January, Toyota was bested by both Chevrolet and Ford.


Ford Motor Ousts Toyota from Number Two Spot!

Final U.S. January sales numbers reveal upset.

by on Feb.02, 2010

More momentum for Ford as Toyota stumbles.

Ford Motor Company, helped by strong fleet sales and large decline at beleaguered Toyota, has moved solidly into the Number Two spot for U.S. sales results.

At least part of the credit doesn’t reside with Ford marketing. On January 26, Toyota Motor Sales suspended sales of the eight Toyota models involved in the accelerator pedal recall, negatively affecting Toyota’s January sales. The eight models represented more than 60%  of Toyota’s inventory at the time.

Whether this is a temporary reversal or part of a longer term changing of the automotive guard remains to be seen.

Stay Informed!

General Motors remains solidly in first place in the U.S., and American Honda – in fourth place – is in a very close race with number five Nissan.

Overall, January vehicle sales rose 6% when compared with what was a dismal month in January 2009.

Chart follows.   (more…)