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General Motors Sales Down 6% in December 2009

GM delivered 2,084,492 vehicles in 2009, down 30% from 2008.

by on Jan.05, 2010

GM held the line on share at 20% of the market.

Dealers for General Motors Company in the U.S. delivered 208,511 vehicles in December. This is a total sales decline of 6% from the previous year, attributed by GM primarily to declines in fleet sales (33%) and in sales of non-core brands (55%).

The decrease comes as the market rises about 15%, as GM continues to struggle to turn things around in its home market after decades of decline and an eventual bankruptcy reorganization last year.

The U.S. December 2009 Seasonally Adjusted Annual Rate is estimated to be about the same as November – 11.0 to 11.2 million (total industry estimate) – resulting in total vehicle sales of 10.6 million for 2009, the lowest SAAR since 1982 when GM had about 50% of the market. GM now has about 20% of the U.S. market, making it number one in the U.S. followed by Toyota at 17% and Ford at 15%.

The decline in actual vehicles sold by GM for the year was almost 900,000 vehicles.

GM dealers in the U.S. reported 160,996 retail deliveries in December – a 7% increase compared to last year, and a 50% compared to last month. Retail sales of Chevrolet, Buick, GMC and Cadillac brands were 146,419 – up 13%.

“The fact that our retail market share has increased two full points from the third to fourth quarters demonstrates that we are strengthening our brands,” claimed Susan Docherty, GM vice president, U.S. Sales. “We are delivering a healthier sales mix and earning consumer confidence through our launch vehicles such as Chevy Equinox and Camaro, Buick LaCrosse, GMC Terrain and Cadillac SRX.”

In its latest reporting period, GM lost $1.2 billion after emerging from bankruptcy with what is said to be drastically lower costs with a corresponding decrease in break-even sales volumes.


In 2009, GM dealers delivered 2,084,492 vehicles, down 30% compared with 2008.


General Motors Sales Decline in November

Surviving brands post modest increases in what’s a flat market.

by on Dec.01, 2009

The core issue at GM remains declining overall sales.

The "core" issue at GM remains declining overall sales no matter what the brand.

Dealers for General Motors in the U.S. delivered 151,427 vehicles in November, a decline of 2% compared with November 2008. GM retail sales were up 1% for the month.

Total sales for Chevrolet, Buick, GMC and Cadillac were up 6% compared with the prior year. Retail sales for these “core” brands were up 10%, and now represent 94% of GM’s sales as the Hummer, Pontiac, Saab and Saturn brands are phased out.

“We’re working to strengthen our Chevrolet, Buick, GMC and Cadillac brands by providing cars, crossovers and trucks with the sales and service experience that our customers deserve,” said Susan Docherty, GM vice president, U.S. Sales. “We have more to do, but we’re committed to earning consideration and future sales by delivering great products in every segment.”

Indeed. Year-to-date GM sales are off 32% — and about the same or both cars and trucks – in a market that is off about 24%. GM continues to underperform on an overall portfolio basis, although recent launches of the Chevrolet Traverse and Camaro, and Cadillac SRX are cited as successes.