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Black Friday Boosting November Auto Sales

Dealers taking advantage of kickoff to holiday shopping.

by on Nov.26, 2014

Black Friday isn't just the about getting a deal on electronics. Automakers are using the day to kick off their holiday sales programs.

It’s not just too-good-to-be-true deals on computers, high-definition televisions and portable DVD players drawing people out on Black Friday, many shoppers salivating at the prospect of a great price on a new car will fill auto dealerships across the country boosting November auto sales.

Kelley Blue Book estimates November sales, aided by a strong weekend finish to the month, could climb 2.2% year-over-year to a total of 1.27 million units.

The Automotive Journal of Record!

“Car sales will remain elevated in November in large part because of Black Friday,” said Edmunds Senior Analyst Jessica Caldwell. “In recent years both car shoppers and car dealers have turned toward Black Friday as an opportunity to dive into the holiday shopping season. This is a good example of how the auto industry continues to evolve to become more like the rest of the retail market.” (more…)