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Posts Tagged ‘auto sales incentives’

Chrysler Launches May Sales Incentives

April sales while up still lagged the overall market.

by on May.04, 2010

Not a Chrysler product in the group. Click on the chart to enlarge.

Chrysler Group LLC today announced 0% financing on most 2010 model year Chrysler, Dodge, Jeep, and Ram truck vehicles when financed through GMAC Financial Services. The terms vary by brand, with three or five year loan lengths.

Cash rebates vary from $1,000 to $4,000.

Year-to-date, Chrysler sales at 330,000 units are up 2%, while the total light vehicle market is at 3.5 million units or +17%. Chrysler last month posted a 25% sales increase, which was its best year-over-year sales improvement since July 2005. (See the story Domestic Car Sales Jump in April )

The incentives announced today are valid through June 1, 2010.

GM’s 60-Day Guarantee Works

Consideration of new vehicles was way up for a time.

by on Oct.20, 2009


The entire month averaged 15%, +4% higher than August.

Over the past year through August, GM’s consideration among new cars shoppers ranged from 10-12%, according to market research from CNW. This means that among so-called new car intenders, GM vehicles appeared among the Top Three on shopping lists about 12% of the time.

However, the 60-Day Guarantee announced in the middle of last month caused a big increase in consideration, which resulted in taking GM’s shopping list position into the Top Three, and in many cases the Top Two brands being considered.

After the initial success came a slow decrease in consideration, which CNW says is normal for any new marketing effort except for rare campaigns.

Nonetheless, CNW claims that GM won the month.


GM Announces 60-Day Satisfaction Guarantee

Latest incentive is an attempt to stop ongoing sales slide.

by on Sep.10, 2009

Taking a page out of Lee Iacocca's selling book?

Taking a page out of Lee Iacocca's selling book?

General Motors Company will offer starting next Monday a “Satisfaction Guarantee” to eligible buyers of new Chevrolet, Buick, GMC and Cadillac vehicles. The guarantee allows customers to return their vehicle to their dealer between 31 and 60 days of purchase and receive a refund of the purchase price for the vehicle.

The announcement is part of a larger “May the Best Car Win” marketing campaign that is said to reflect GM’s confidence in its vehicles when compared head-to-head with the most competitive vehicles in each segment.

Year-to-date, GM sales are off 35%.

The new Satisfaction Guarantee is additional to GM’s transferrable 100,000-mile/five-year limited powertrain warranty, roadside assistance and courtesy transportation now offered.


Chrysler to display with Fiat at Frankfurt Show

The company has quiet since its emergence from bankruptcy.

by on Aug.25, 2009

Sunrise or sunset for the newly formed Chrysler Group?

Sunrise for the newly formed Chrysler Group?

There is good news of sorts for people trying to understand how the new Chrysler Group will revive itself going forward. The privately held company will have a display of vehicles as part of Fiat’s display at the Frankfurt Auto Show in September. There will be no press conferences, though, in keeping with the company’s external silence since it emerged from bankruptcy in June.

Chrysler Group LLCwas formed in June 2009 from an “alliance” with the Fiat Group, and produces Chrysler, Jeep, Dodge, Mopar and Global Electric Motors (GEM) brand vehicles and products. Observers note that it has been internally focused in trying to sort itself out since then.

Traditionally Fiat, Chrysler’s new owner since June, has a significant presence at the Frankfurt auto show through press conferences and media interviews. In addition, we would speculate that around this time it would be ideal for the Group to launch itself publicly. It needs to generate some positive momentum.

Chrysler has been unusually silent given its long standing flare for media events, publicity stunts and new model introductions. It stopped its long-standing monthly sales calls after it emerged from bankruptcy, cancelled a new model preview, and was absent from the Woodward Dream Cruise.

Jim Press, the chief sales executive who was brought in from Toyota, has not been out in public, except to defend the closing of 789 dealers in front of a critical U.S. Congress, leading to media speculation that he would leave the company by year’s end.

The company, of course will not comment on such speculation, but a spokesperson did confirm the self-imposed silence as the company establishes procedures on how it will run itself under what are five new owners with Fiat’s Chief Executive Officer Sergio Marchionne, also as CEO of the new Chrysler Group.

In addition,  the newly formed nine-member Board of Directors is itself new, with three directors from Fiat, four directors appointed by the U.S. Government, one director designated by the Canadian Government and one director appointed by the United Auto Workers’ Retiree Medical Benefits Trust. Automotive experience on the board is scant.

Frankfurt Bound!

Frankfurt Bound!

Unlike Ford Motor and General Motors Company, Chrysler, whose sales are off 42% year-to-date through July, has not announced any adjustments to its production since its plants came back online at the end of July, when it had only a 42-day supply of vehicles.

Chrysler’s position is thought to be tenuous at best by many analysts since its car sales are much weaker than average and large truck and sport utility vehicle sales have collapsed. New offerings with Fiat’s help are at least two years away. It is in essence a company built around three vehicle lines — Dodge and Chrysler minivans, the Dodge Ram pick-up truck, and the Jeep Grand Cherokee sport utility vehicle.