The U.S. new car market finished 2012 with an unexpected sales surge and industry pundits predict demand will grow again this year. That may be great news for shareholders but not so much so for shoppers looking for a good deal.
Transaction prices – what the average new vehicle buyer actually pays after options and incentives are worked in – rose to a record high while those givebacks dipped sharply. But that doesn’t mean there aren’t some good deals out there, according to those who track the numbers on a daily basis.
In fact, if you’re willing to opt for a product that might not be your first pick you could be in for some substantial savings. And there are some particularly good deals in select market niches. In some instances, you’ll find the bargains best when you’re willing to purchase the vehicle up-front. Other hot deals are available, however, on leases.