The quality gap between domestic and foreign automakers has pretty much closed, but Asian brands still dominate in “value-related” segments while Europeans topped the luxury arena, according to Strategic Vision’s Total Quality Impact results.
Overall, Ford, General Motors, Fiat Chrysler and Tesla captured 16 segments, edging out their foreign competition. It’s the second time in the last four years that has happened, and largely because domestic automakers continue to produce innovative technologies appreciated by consumers.
“We see time and again that for consumers, innovation does more to communicate quality than an absence of problems does,” said Christopher Chaney, senior vice president at Strategic Vision. (more…)