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Chevy Takes a Load Off With Silverado Cheyenne Concept

Mini mass, maxi performance, suggests Chevy.

by on Nov.04, 2013

Chevy drops some mass with Cheyenne show truck.

They’re big, they’re bad, but do they have to be quite so heavy? That’s a question a lot of folks are asking about full-size pickups, especially in light of the tough new fuel economy standards the auto industry will be facing over the next decade.

Ford is reportedly ready to show what can be done when it reveals the next-generation F-Series early next year, the big truck expected to migrate to an aluminum-intensive platform and body that could reduce mass by as much as 750 pounds or more. And while Chevrolet took a more conventional approach with its new 2014 Silverado, the maker is also looking at ways to put the big truck on a diet.

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Which brings us to the Chevrolet Silverado Cheyenne concept truck that will be making its debut at the SEMA Show in Las Vegas this week.  The prototype makes extensive use of lightweight materials – primarily carbon fiber – to trim 200 pounds off its 4,503-pound production stock mass.

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Nissan Turning Nismo into Mainstream Performance Brand

by on Nov.29, 2012

The Nissan Juke Nismo concept reveals the red mirror caps likely to become a signature of the performance sub-brand.

Nissan plans to transform its Nismo subsidiary into a new, mainstream performance brand-within-a-brand, loosely modeled on the likes of the Mercedes-Benz sub-brand AMG, TheDetroitBureau.com has learned.

Unlike some previous Japanese efforts to create sporty sub-brands, every model to wear the Nismo badge will get a measurable bump in performance, more sporty suspension tuning and distinctive exterior and interior design modifications, according to a senior Nissan executive.

The new operations will launch next year with the introduction of the new Nissan Juke Nismo. Other models will quickly follow. Meanwhile, Nissan will increase Nismo’s presence in various motorsports programs to enhance its visibility.

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“We saw an opportunity,” Nissan global marketing chief Simon Sproule explained during  an exclusive interview.  “No Japanese company has exploited its performance heritage successfully,” he added, including Nissan’s luxury arm, Infiniti.

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