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Consumers Demanding New Safety and Autonomous Driving Features

Google takes the lead in autonomous driving.

by on Nov.12, 2015

A new Google car negotiates traffic.

While traditional attributes, like good fuel economy, remain important to American auto shoppers, the focus is shifting. Buyers are putting more and more emphasis on high-tech safety features and looking forward to a wave of new autonomous technologies coming to market in the near future, according to a new study.

Nissan, Mercedes-Benz, BMW and General Motors all have announced plans to begin rolling out semi-autonomous features, starting in 2016, and Tesla just began remotely updating its Model S sedans to use its AutoPilot system, which permits hands-free driving on well-marked, limited-access highways. But a second study says it’s a new entrant to the automotive world, tech giant Google, that has taken the lead in self-driving technology.

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“No other company has as much relevant technology to advance autonomous driving software,” says Egil Juliussen, PhD., senior research director at IHS Automotive and author of one of the new reports. “Google is in a unique position to provide the software and map infrastructure to allow mobility services to anyone — via fleets of driverless cars — within a decade or less.”


Buyers Looking for Safety Help on Future Vehicles

Lane drift warning among most desired new options, survey says.

by on Jul.23, 2014

Auto Pacific's new FADS survey shows an increase in drivers wanting advanced safety systems on vehicles.

While a self-driving car may be in our future, for now drivers just want for some additional safety help as they’re motoring along America’s highways and byways, according to a new study.

The top desired features showing the largest growth are lane drift warning systems and backup collision intervention, backup cameras and drowsy driver monitoring systems.

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The lane drift warning was the biggest riser in Auto Pacific’s annual Future Attribute Demand Study (FADS). The demand jumped 26% from 2013 to 2014, the company said. (more…)

U.S. Fuel Economy Regs Versus Customer Behaviors

Interest in small cars, hybrids declining with higher fuel prices?

by on Feb.12, 2010

How quick we forget?

Even though the average fuel price has increased 80 cents per gallon to $2.69 from year ago, the effect on buyers’ choices appears to be perverse.

The latest survey shows that interest is decining in small cars and hybrid vehicles is when compared with a year ago when memories of $4 a squirt gasoline were still fresh in buyer’s minds.

This shift comes as pending federal regulations dictate a corporate average of 35.5 mpg (6.63 L/100 km) for new vehicles sold by 2016, and this will require that cars achieve 42 mpg on average.

(Click here for Administration Rolls Out New Fuel Economy Rules)

Fuel up, but small car consideration is dropping?

Whether the latest data reflect a short-term aberration among potential buyers, or the acceptance by buyers of higher fuel prices, the problem for automakers remains the same – the mix of vehicles they need to sell to comply with the law is discordant with what people are actually interested in buying.

Consider this from auto consultancy Auto Pacific: When asked what kind of vehicle would be selected to replace their primary vehicle last January,  24% of respondents said a Small Car. By June 2009, Small Car “consideration” had fallen by a third to 16%, and fell another third to 12% in January 2010.

Put another way, in one year, consideration for Small Cars has fallen by half, as the price of fuel went up.

The shift in hybrid “intenders” is even more dramatic — down from 25% a year ago, to 14% six months ago, to 11% in January 2010.


Now, there likely is some noise in this data given the well- publicized quality and safety problems at Toyota, the world’s leader in  hybrid technology and a big player in the small car market, but if this reflects an actual trend,  buyers are turning away from proven, and high fuel economy vehicles. (more…)