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BMW Cuts Price for 2011 528 sedan

All 5-ers to be offered with manual gearboxes, all-wheel-drive.

by on Apr.16, 2010

BMWNA Marketing Chief Jack Pitney with the 2011 BMW 5-Series.

Bavarian sedan fans may rejoice at the news that the price is being cut a full $1,400 when the 2011 BMW 528i rolls into U.S. showrooms about two months from now.

Credit “competitive realities,” acknowledged a senior BMW executive in a conversation with TheDetroitBureau.com, with the most realistic factor being the sharp cuts that arch-rival Mercedes-Benz has enacted since launching an all-new E-Class last year.

The base price of the 2011 BMW 528i will come in at $44,500, with the midrange 535i to command $49,600, and the top-line 550i $59,700.  Those figures cover reasonably well-equipped packages – and include a customer’s choice of either the Bavarian maker’s new 8-speed automatic or a 6-speed manual transmission.

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The stick will be available on all three versions of the new and completely re-designed 2011 5-Series – though company officials acknowledged, at a Detroit luncheon, that they only expect a “take rate” of about 5% for the manual gearbox.  All-wheel-drive will also be available, as an option, on all the new versions of the 5-Series.

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